Sole Prac CPD Explained
Introduction
Attitude to Marketing
Your client acquisition targets
Key questions to ask yourself
What you offer, at how much and why buy from you
Fees, services and your web site
Quick Wins and Confidence Builders
Update your personal networks
The school gate, clubs, societies, classes and so on
Virtual Office and Hot Desk
Tax Clinics
Free Guides
Postcards and Flyers
List of targets
Other marketing activities to consider
Forums
Social Media, videos and podcasts
Advertising and Job Boards
Buying leads and referrals
Content Marketing including blogs and articles
Budget Update content
Networking
Exhibitions, Shows and Events
Awards and Features
Press releases and coverage
Referrals and Recommendations
Find your marketing space
Where does marketing end and selling start
What to do if marketing isn’t working
Value for money
Balancing your time
Being realistic
Key things about marketing
Task - Your Marketing Plan
Your CPD Log Information
